Digital transformation: the marketing & experience imperative

Webinar On Demand

Digital Transformation: The Marketing and Experience Imperative

If our aim as marketing and experience leaders is to deliver seamless customer experiences that foster the relationships that grow our businesses, we must execute and deliver faster than ever. But this urgency presents a unique and complex challenge.

To succeed, leaders must redefine how data, technology , and processes are integrated across business units, functions, channels, and journeys.

Some leaders are accelerating. Others are rethinking their approach. All of us must work in new ways to thrive.

Register now for “Digital Transformation: The Marketing & Experience Imperative” where we’ll be exploring this mission-critical topic with someone who has done this brilliantly, more than once. Nick Drake, VP of Global Marketing at Google will lead a discussion including:

  • A behind-the-scenes case study. Hear how Nick, former CMO at T-Mobile, transformed its marketing function by putting the customer experience and journeys first.
  • Pillars for success. Unpack the six components necessary for driving successful transformation at an enterprise organization.
  • Rethinking Transformation. Engage in a robust Q&A discussion around how you and your industry peers are rethinking and accelerating your transformation efforts.

Case Studies

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