Simon vs Salesforce

Learn why Simon is the CDP of choice by data and marketing teams.

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Marketing-friendly application

Simon is designed for marketing teams, with intuitive, no-code segmentation, and tools to supercharge your marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling. Salesforce Marketing Cloud (SFMC) has limited segmentation capabilities and often requires engineering resources to pull specific audience data.

Fully Snowflake connected

Simon is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind.

Composable architecture

Simon’s composable architecture enables you to customize your CDP with add-on capabilities and integrate with a variety of tools and data sources. Salesforce Data Cloud (formerly named Customer Data Platform) has limited compatibility with tools and data sources outside of the Salesforce ecosystem. Even within the Salesforce ecosystem, data is siloed and can result in more data and engineering work to maintain ETL processes.

Simon is the only connected CDP built for marketers

Connected

Designed around your cloud data warehouse

Build-your-own

Requires other tools for CDP and heavy technical resources

Comprehensive marketer workflow

End to end functionality for marketers

Decentralized

End to end data pipelines that operate without dependencies
Reverse ETL: Hightouch, Census.
Connected CDP: Simon.
Tag Management CDPs: Twilio Segment.
Marketing Cloud CDPs: Salesforce, Adobe.
Reverse ETL: Hightouch, Census.
Connected CDP: Simon.
Tag Management CDPs: Twilio Segment.
Marketing Cloud CDPs: Salesforce, Adobe.

1. Composable

Designed around your cloud data infra & warehouse

2. Build-your-own

Requires other tools for CDP

3. Comprehensive marketer workflow

End to end functionality

4. Decentralized

End to end data pipelines that operate without dependencies
Compare Simon and Salesforce

For Marketing Teams

Unified customer profiles

Data Cloud (Formerly named CDP) is incomplete and poorly integrated, even within the Salesforce ecosystem

Marketing-friendly application

SFMC’s UI is not intuitive and not marketer-friendly

Dynamic content

No-code segmentation

Limited and difficult to navigate with SFMC

Advanced personalization

Limited and difficult to navigate with SFMC

Identity

Robust identity solutions designed to increase revenue

Hosts an identity graph, however it can’t match unauthenticated web visitors to known customers

Predictive analytics

Five out-of-the-box models to predict customer behaviors and personalize campaigns

Limited and difficult to navigate with SFMC

Journey orchestration

Multichannel orchestration and a drag and drop journey builder

Limited and difficult to navigate with SFMC

Experimentation

A/B & multivariate experimentation across channels and campaigns

Limited and difficult to navigate with SFMC

Reporting

Complete, in-platform reporting, and campaign data sharing back to your CDW

Limited and difficult to navigate with SFMC

For Data Teams

Bidirectional data sharing

Integrations

70+

Doesn't integrate well with tools outside of the Salesforce ecosystem

Latency

Minutes with a Connected deployment

Hourly

Deployments

Connected deployment for Snowflake customers, & flexible deployment for any CDW

No Connected deployment

Implementation

Low lift

Heavy lift

Security

Inherited CDW security through a Connected deployment

Without a Connected deployment, data replication may introduce security risks

Pricing

Pricing methodology

Flexible pricing based on your unique objectives

Expensive, with Segmentation and Activation credits available as add-ons

Support

Customer support

Long wait times, inconsistent service

Customer success manager

Email deliverability services

Strategic advisory

Refers to extensive Consulting Firm Partnerships

Solutioning

Refers to extensive Consulting Firm Partnerships

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“Simon Data enables us to deeply connect with our users in more profound ways. We’ve experienced a 300% increase in free-trial conversions over the last several years, which is a testament to Simon’s ability to individualize and elevate our customer communications.”
Scott Grove
VP of Marketing Operations at Vimeo
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“Simon Data has helped us unlock additional value from our investments in the Snowflake platform. We were able to onboard Simon on top of Snowflake and get our first campaign live in only 12 days which, in the martech world, is impressive.”
Amit Chawla
Director of Loyalty Program Development at JetBlue
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“Our marketing team is more engaged with Simon Data than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon streamlines their workflow.”
Matt Johnson
Director of Data & Analytics at Lulu’s
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“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
Adrian Evans
Director of Retention & Lifecycle at The Farmer’s Dog
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experience across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”
Ash Fisher
Head of Technology at ASOS
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