Everything you need to
uncover every customer
Unlock customer identities with more depth, accuracy, and control than ever before.
Trusted by customer marketing teams at
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Put messy data in
its place
Organize customer data with powerful cleansing, normalization, and deduplication capabilities to set the foundation for an accurate Customer 360.
Resolve conflicting identities
Paint a clear and accurate picture of every customer, setting the foundation for high-performing, personalized campaigns.
Decide what to keep when records don't match—using pre-set rules or custom logic—for any attribute, down to details like favorite color.
Quickly test and refine new identity models, plus compare them with existing models in an easy, self-serve UI.
Enrich profiles to enhance results
Uncover the critical customer details that lead to broader reach, deeper engagement, and higher ROAS.
Match anonymous website activity to known customer profiles so you can seize every opportunity to drive revenue.
Uncover more customer identifiers to improve your reach across advertising channels and ultimately driving higher ROAS.
Add valuable third-party data to customer profiles—plus a stable identifier when needed.
Fuel AI with data
you can trust
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Why Simon Identity
Tailor identity models to your business with field-level survivorship rules.
Build your models directly in your cloud data warehouse.
Power AI workflows confidently with clean and accurate data.
Use a no-code UI so you can move fast without waiting on data teams.
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Start with preconfigured setups and fine-tune them to match your needs.
Tap into Simon's identity experts to ensure success.
