Push precise segments to your marketing channels and learn what works for each customer type — at every stage. A/B test discounts, promotions, and messaging with holdouts to find the right mix. Optimize campaigns against the metrics that matter for your business. Determine which channels are most efficient to keep costs down.
Once you’ve got the right segment-driven campaigns in place, let Simon handle the rest. We’ll automatically run campaigns through direct API integrations with all of your marketing channels, and keep everything up-to-date, moving users in and out of segments as their behaviors warrant. Continuously measure results with reporting built on metrics from all of your data sources.