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"My favorite thing as a marketer is a low lift, high impact win. With Simon, we took an audience that we knew was active on our site, identified them, and added them to preexisting campaigns. We saw a 20% increase in revenue."

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."