Simon vs Segment

Learn why Simon is the CDP of choice by data and marketing teams.

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Marketing-friendly application

Simon is designed for marketing teams and marketing outcomes, whereas Segment is primarily an integration tool designed for data and engineering teams. Simon provides intuitive, no-code segmentation, and tools to supercharge marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling. 

Fully Snowflake connected

Simon is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind. 

Low implementation lift

Simon offers a lower implementation lift for new customers, while customer data infrastructure (CDI) tools like Segment require heavy technical resources to implement and ongoing maintenance and support. With Simon, get hands-on support from a full team of technical and account specialists that enable the fastest and easiest path to running campaigns.

Simon is the only connected CDP built for marketers

Connected

Designed around your cloud data warehouse

Build-your-own

Requires other tools for CDP and heavy technical resources

Comprehensive marketer workflow

End to end functionality for marketers

Decentralized

End to end data pipelines that operate without dependencies
Reverse ETL: Hightouch, Census.
Connected CDP: Simon.
Tag Management CDPs: Twilio Segment.
Marketing Cloud CDPs: Salesforce, Adobe.
Reverse ETL: Hightouch, Census.
Connected CDP: Simon.
Tag Management CDPs: Twilio Segment.
Marketing Cloud CDPs: Salesforce, Adobe.

1. Composable

Designed around your cloud data infra & warehouse

2. Build-your-own

Requires other tools for CDP

3. Comprehensive marketer workflow

End to end functionality

4. Decentralized

End to end data pipelines that operate without dependencies
Compare Simon and Segment

For Marketing Teams

Unified customer profiles

Marketing-friendly application

Dynamic content

No-code segmentation

Requires code and/or technical resources

Advanced personalization

Identity

Robust identity solutions designed to increase revenue

Hosts an identity graph, however it can’t match unauthenticated web visitors to known customers

Predictive analytics

Five out-of-the-box models to predict customer behaviors and personalize campaigns

Journey orchestration

Multichannel orchestration and a drag and drop journey builder

Limited journey building with Engage

Experimentation

A/B & multivariate experimentation across channels and campaigns

Single channel experimentation

Reporting

Complete, in-platform reporting, and campaign data sharing back to your CDW

Limited reporting and outbound analytics integrations unless you build custom pipelines

For Data Teams

Bidirectional data sharing

Integrations

70+

200+

Compute limit

No limits on SQL queries

Hard limit of 25 MM rows and 25 columns

Deployments

Connected deployment for Snowflake customers, & flexible deployment for any CDW

No Connected deployment

Implementation

Low lift

Heavy lift

Security

Inherited CDW security through a Connected deployment

Without a Connected deployment, data replication may introduce security risks

Pricing

Pricing methodology

Flexible pricing based on your unique objectives

Based on monthly tracked users (MTUs)

Support

Customer success manager

Available

Email deliverability services

Available

Strategic advisory

Available

Solutioning

Available

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“Simon Data allows us to really follow the members on their journey from initial discovery and planning of their vacation, all the way through to showing intent and booking. In every place we’ve put personalized content, they vastly outperform the previous content.”
Brian Lomonico
VP of Global CRM at Travel + Leisure Co.
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“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
Adrian Evans
Director of Retention & Lifecycle at The Farmer’s Dog
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“The power really comes from the simple fact that Simon sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”
Brendan Hastings
SVP of Engineering and Digital Product at Thinx
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“Our marketing team is more engaged with Simon Data than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon streamlines their workflow.”
Matt Johnson
Director of Data & Analytics at Lulu’s
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“Simon Data enables us to deeply connect with our users in more profound ways. We’ve experienced a 300% increase in free-trial conversions over the last several years, which is a testament to Simon’s ability to individualize and elevate our customer communications.”
Scott Grove
VP of Marketing Operations at Vimeo
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