PERFORMANCE MARKETING

Get more from your first-party
data with less wasted spend

Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.

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Trusted by performance marketing teams

ASOS
Jetblue
Nutscom
Schneider
Away
Lulus

Launch paid campaigns faster

  • Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
  • Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.

Amplify your reach on paid channels

  • Resolve customer identities so you can send larger audience segments to paid media channels
  • Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.

Enhance targeting, suppression, and lookalikes

  • Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
  • Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
  • Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).

    ... and so much more!

Sync segments in real-time to your paid channels

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The Trade Desk
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Pinterest
LiveRamp
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Facebook
Criteo
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"Simon Data allows us to create deeply-segmented, dynamic audiences to push out campaigns in real-time to our members when and where they want to engage with us."
Jenna Klebanoff
Director of Member Marketing & CRM
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"Before the integration, we were manually hashing and importing our lists into The Trade Desk on a weekly/monthly basis. Now, we’re live with 10+ audience streams (syncing daily) for lookalike, exclusion, and hyper-targeted strategies...and it took just under 10 minutes to deploy!” 
Tyler Hill
Senior Specialist, Lifecycle Marketing
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"Simon makes testing, learning, segmenting, and customizing so much easier. I was doing this work manually in CSVs before, and now we can click, click, click and get a custom email out and not have to worry about undertaking a massive process."
Kristen Elmer
Sr. Director of eCommerce Sales, BARK
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