Tackling data roadblocks to power 1:1 customer relationships

When it comes to personalized, data-driven marketing, one thing is eminently clear: strategies that worked five years ago don't work today. At the same time, one-to-one personalization is more pressing than ever. While all the data already exists for brands to create today’s most targeted, effective marketing campaigns, companies are stuck in outdated solutions and missing prime opportunities at hand.

So, how can brands seize real gains? The answer lies in a modern tech stack. In this webinar, leaders from Snowflake, Simon Data, Vimeo discuss:

• How the data landscape has evolved in recent years and what that means for brands
• How businesses can deliver customer data into the hands of marketers so they can focus on optimizing campaigns, not launching them
• CDP architectures: packaged vs composable vs connected
• How Vimeo is is better leveraging their data for personalization with Simon and Snowflake