How to use first-party data to create deeper personalization
As the security and data protection landscape changes, marketers are being forced to rely heavily on clean rooms and their own first-party data. The good news is that first-party data, when utilized properly, can lay the foundation for better personalization and customer experience while keeping customers’ data safe.
In this 30–minute webinar, Simon CEO and Co-Founder Jason Davis will provide an understanding of:
- The different types of data available to marketers
- How to leverage these types for the best customer experience
- The benefits of building a first-party data strategy via companies that are doing this well
- Three steps you can take to design a future-proof first-party data strategy