How to use first-party data to create deeper personalization

January 15, 2021
On Demand

As the security and data protection landscape changes, marketers are being forced to rely heavily on clean rooms and their own first-party data. The good news is that first-party data, when utilized properly, can lay the foundation for better personalization and customer experience while keeping customers’ data safe.

In this 30–minute webinar, Simon CEO and Co-Founder Jason Davis will provide an understanding of:

  • The different types of data available to marketers
  • How to leverage these types for the best customer experience
  • The benefits of building a first-party data strategy via companies that are doing this well
  • Three steps you can take to design a future-proof first-party data strategy
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