The world of customer data is changing – are you ready?
Concerns are growing over how brands use customer data. With continuous changes to data protection and privacy legislation, many marketers are unsure of how to move forward in this privacy-centric world.
Watch industry thought leaders discuss trends around customer data, focusing on how marketers should use first-party and zero-party data to maximize campaign performance.
In this 50 minute session, we covered:
- 5 trends impacting your customer data strategy in 2022
- Recommendations on how to utilize these trends
- How our clients are successfully using their first-party and zero-party data
Third-party data is quickly becoming obsolete. The best way to protect yourself from these changes is by collecting and leveraging your own data in order to provide next-generation customer experiences.
VP of Marketing
Director of Product Marketing
Principal Solutions Architect