Simon Data partners with Movable Ink to enable real-time content personalization
Most marketing teams today face the same frustrating reality: they're data-rich but struggle with content personalization at scale with their data. With more data at their fingertips than ever before, and customer insights accumulating in dashboards and reports, translating that data and insights into personalized content experiences remains a complex and time-consuming process.
Simon Data is announcing a new partnership with Movable Ink to directly address this challenge: eliminating the gap between having customer data and actually using it to create better content experiences.
The integration challenge
For many organizations, the problem isn't a lack of data — it's speed of activation.
Although marketing teams have access to more data and customer insights than ever before, most struggle with lengthy workflows that slow down execution. By the time customer data reaches your creative team from your CDP, the critical moment for personalization has passed.
Our integration with Movable Ink changes this dynamic by connecting Simon Data's unified customer profiles directly to Movable Ink's visual content platform, enabling real-time personalization without the usual technical overhead.
How it works
Rather than treating data and creative as separate workflows, this integration creates a unified system that combines them by creating a direct data pipeline between platforms:
Real-time sync: Customer profiles, behavioral data, and segments automatically flow from Simon Data to Movable Ink, eliminating manual exports and delays.
Abundant data: The full breadth of data a marketer may want to use is available in Simon Data to sync into Movable Ink.
Dynamic content generation: Movable Ink utilizes this data to render personalized visual experiences, including product recommendations, location-based content, and loyalty-specific offers, at the moment of engagement.
Orchestrated delivery: Content can be triggered through Simon's campaign orchestration or your existing email service provider.
"The integration eliminates the operational friction that typically exists between customer data and personalized content. Marketing teams can now activate insights as quickly as they generate them." - says Jason Davis, CEO of Simon Data.
What our partnership enables
The result is marketing that feels more responsive and relevant to customers through:
Behavioral triggers: When someone abandons a cart, browses a category, or hits a loyalty milestone, the corresponding email or web experience reflects that specific context.
Contextual personalization: Content adapts based on location, purchase history, predicted preferences, and real-time inventory.
Faster iteration: Test and optimize dynamic content elements without waiting for data syncs or manual creative updates.
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Here's how this plays out in practice:
- Abandoned cart emails that show live inventory status and location-based store information
- Product recommendation modules that update based on real-time browsing behavior
- Loyalty communications that reflect current tier status and personalized rewards
- Location-aware campaigns that adjust content, pricing, and offers by region
Why this matters now
This integration addresses a widespread challenge across marketing teams. Most organizations struggle with the technical complexity of delivering personalized interactions at scale, despite growing customer expectations for relevant, timely content.
"We're seeing increased demand for real-time personalization that goes beyond basic demographic targeting. This partnership makes that level of sophistication more accessible to marketing teams." - says Vivek Sharma, CEO of Movable Ink.
This integration addresses that gap by making sophisticated personalization accessible without requiring extensive technical resources.
How to get started
Implementation is designed to be straightforward for existing customers of both platforms. The integration is available now for existing Simon Data and Movable Ink customers.
Implementation typically takes 1-2 weeks, depending on your current data setup and use case requirements. Contact your account team to discuss implementation.
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