At Simon, we’re excited to announce for a consecutive time we ranked “leader” in G2 Summer Rankings for Customer Data Platforms (CDP).
G2’s quarterly CDP Grid® ranks products based on customer satisfaction and market presence. This cycle, we held our spots as overall Leader, Momentum Leader, and Best Support Mid-Market. We have also gained the Mid-Market Leader award.
G2 rankings are based on how verified users evaluate customer satisfaction. Now, let’s look at the top three things our customers love most about Simon Data.
User-Friendly Interface
Simon Data built its interface with non-technical users in mind. The drag and drop segment builder makes it easy for marketers to create target audiences. This task is done without relying on the data/engineer team’s assistance.
Another key thing that makes Simon Data stand out is our client success team. Our team members are friendly, quick to respond, and engaged in your day-to-day problems. At Simon, we buy into your company goals and are invested in seeing you achieve them. But don’t just take my word for it.
While I already alluded to this, marketers love the independence they gain with Simon Data. However, it’s not just the ability but the confidence they gain through the platform. Allowing marketing to create segments on their own also allows data to focus on analytics.