Simon Data Recognized As Leader in Customer Data Platform Technology
We’re not typically ones to toot our own horn, but we’re excited and honored to share that Simon Data has achieved “Leader” ranking in the G2 Spring 2021 Report for Customer Data Platforms (CDPs).
G2’s quarterly CDP Grid® ranks products based on customer satisfaction and market presence and places companies into four categories on the Grid, with the Leader quadrant as the top position. In addition to climbing into a higher spot in the Leader category for the Overall Grid Report for CDP, Simon Data secured a new position as a High Performer in the Enterprise Grid Report for CDP, earned the #2 rank on the Momentum Grid Report for CDP, and was awarded a total of eight badges spanning enterprise and mid-market CDP.
“We’re incredibly proud to see our ongoing investments in our product and services validated by this latest G2 report,” said Jason Davis, CEO and Co-Founder of Simon Data. “These rankings are based on user-generated reviews, which inspires us to continue to deliver an aggressive roadmap that puts our clients’ needs – the ones they have today and the ones that will arise tomorrow – at the forefront. The CDP space is crowded, but the G2 rankings demonstrate our platform’s strength in leveraging data to drive great marketing outcomes, and when combined with our best-in-class service model has earned us the highest honor: recognition from our clients.”
G2 evaluates customer satisfaction based on verified user reviews and market presence as defined by market share, seller size, and social impact. As a Leader on the Grid, Simon Data was rated highly by G2 users and earned substantial Market Presence scores.
What do customers love about the Simon Data platform?
1. The Product
Our customers applauded our strong product offering citing its ability to collect data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources. Other popular product features include the ability for users to connect the product with other systems and marketing technologies, unify their customer profiles and create a 360-degree view of the customer, and improve audience targeting, and alleviate bottlenecks around data access and segmentation.
“Able to deploy 90+ million emails per month, with a lot of personalization (I.e. product recommendations, or triggered based on user activity)”
“Simon Data allows us to track the performance of our emails such that we can easily pivot and apply those learnings to our segmentation and testing of our emails. We are able to do this without involving too many technical resources on our end, which is definitely a huge help!”
“We’ve substantially cut the amount of time it takes to build and send one-off emails, and many automated sends can be accomplished entirely by the marketing team without involving engineers.”
2. Our Customer Success Team
Our customer success team also earned high scores for their responsiveness and proactiveness in addressing potential issues around data.
(50 or fewer emp.)
“Their response time to our questions (troubleshooting or otherwise) is extremely fast. We share a Slack channel and stay in constant communication.”
(50 or fewer emp.)
“The level of support Simon Data provides is the best I’ve ever received from a vendor. They are quick to answer, always available and are great to work with.”
User in Consumer Services
(> 1000 emp.)
“While their software is great, I have found their customer support to be their true differentiator in that they go above and beyond to understand the client’s business and will execute alongside our team.”
3. Ability to impact our product roadmap
Additionally, we were praised for reflecting regular customer feedback in our product roadmap.
“they listen to our feedback and actually build features to help us get what we need (small enough to pay attention, but big enough to actually deliver new functionality).”
Administrator in Internet
“As a smaller product, you get better service than established big players, and your feedback actively becomes part of their product development. Because you’re dealing with their team over Slack, it’s really easy to come up with creative solutions and they work hard to understand your business, instead of giving out rote examples.”