Simon Data and Attentive Announce Integration

Simon Data and Attentive announce a new, dynamic integration, designed to provide more data and control to marketers’ text strategies than ever before. Now, mutual customers can reach their users through personalized SMS marketing powered by Attentive more effectively by triggering and customizing based on historical, real-time, and machine learning datasets created by Simon Data. This enables marketers to drive hyper-segmented messages that coordinate seamlessly across other best-in-class channels and inspire more meaningful customer experiences.

CDP-enabled Personalized SMS Marketing

The integration allows marketers using Simon Data to use behavioral, demographic, and contextual first-party customer data from any source to either segment or trigger messaging from Attentive’s SMS marketing solution. As a result, users have the option to both create texts natively in Simon Data’s multi-channel journey builder, and will soon have the capability to send existing messages already built within Attentive.

“By nature, consumers have a much higher expectation for personalization and therefore the most effective SMS messages are highly segmented and reflect historical and real-time behaviors,” said Jason Davis, CEO and co-founder of Simon Data. “Certainly, Attentive has earned its reputation as the gold standard of SMS marketing in part due to their native ability to provide this experience, and we’re proud to be able to support joint customers by offering our data foundation, experimentation suite, and orchestration capabilities,”

New enhancements and features include:

  • Real-Time Personalization: Power relevant and highly personalized messages by utilizing the latest customer data via Simon’s real-time data refreshes.
  • Lightning Fast Messaging: Confidently send messages at speed, without slowing delivery times.
  • Smart Sending: De-risk over-communicating to customers by automatically flagging accounts that have received a high volume of messages. 
  • Extensive Scalability: Drive messages based on real-time and historical behaviors across all customer touchpoints (web, email, mobile, etc.) within the convenience of one powerful platform.

“We’ve built a successful platform that helps our clients deliver highly personalized experiences and  tap into consumer behaviors to achieve long-term loyalty,” said Allison Kelly, VP of Partnerships at Attentive. “By joining forces with Simon’s CDP and data capabilities, we are now able to offer more unique touchpoints throughout the customer lifecycle.” 

Building Loyalty With SMS

BARK, the data-driven company behind BarkBox devoted to making dogs happy with the best products, services, and content, is leveraging Simon and Attentive’s integration to deliver exceptional customer experiences.

“In order to provide high-quality experiences to dogs and their people, we believe that working with best-in-class marketing solutions that can be orchestrated by a single smart hub is essential,” said Ed Walloga, VP of Lifecycle Marketing at BARK. “This is why Simon Data and Attentive have been critical partners for us, and this enhanced integration capability opens all kinds of exciting possibilities for our partnership to grow, helping us to serve our mission: to make all dogs happy.”

Simon Data is eager to continue to drive joint value to customers by bringing forward additional CDP-enabled personalized SMS marketing capabilities with Attentive. Together, they are powering more impactful customer experiences that result in stronger brand loyalty.

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