Deep Personalization in Email Marketing Campaigns Case Study | Vivino x Simon Data
Vivino Sees a 200% Increase in Email Revenue
Online marketplaces have a wealth of customer information. When properly activated, that data can unlock customer insights that drive tremendous business growth. With the help of Simon, Vivino harnessed the power of their customer data to create deep personalization.
Vivino, the world’s largest online wine marketplace, struggled to activate their customer data, relying on a “one-size-fits-all” approach to email marketing.
With Simon Data’s category-shifting marketing automation platform, Vivino was able to:
- Streamline workflows across their marketing, engineering, and analytics teams
- Activate their customer data to create automated and personalized customer journeys
- Improve email engagement and grow customer retention
Not ready to download our case study? Watch this webinar we did with Vivino on 1:1 deep personalization and tailored marketing.