Marketing, Data, and Customer Experience Insights | Simon Resources

Featured

The Definitive Guide to Customer Data Platforms

November 2, 2020 | Brady Walker

Picks

January 12, 2021 | Joshua Neckes

Why Facebook Really Acquired Kustomer & What the Future Holds

January 7, 2021 | Alex Lustick

A Principled Approach to Digital Transformation for the Modern CMO

November 25, 2020 | Danielle Henneberger

Building the Best-Fit Marketing Technology Stack

what is triggered email marketing?

April 26, 2021 | Brady Walker

What is Triggered Email Marketing, Really?

ecommerce cart abandonment

April 20, 2021 | Danielle Henneberger

How to Drive the Behaviors that Reverse Abandonment

digital transformation cdp

April 13, 2021 | Brady Walker

Digital Transformation: Is It Just a Buzzword?

digital marketing triggers experimentation

April 6, 2021 | Danielle Henneberger

Digital Marketing Triggers & Creating a Culture of Experimentation, Volume II

digital marketing triggers experimentation

April 6, 2021 | Danielle Henneberger

Digital Marketing Triggers & Creating a Culture of Experimentation, Volume I

cdp loyalty funnel growth

April 1, 2021 | Jason Davis

CDPs, the Loyalty Funnel, and Growth

cdp agency

March 24, 2021 | Sharice Siegel

The CDP Conversation Between Agencies & Clients

customer data management cdp

March 19, 2021 | Matthew Walker

Customer Data Management for Marketers

sabermetrics marketing

March 11, 2021 | CJ Fears

What Marketers Can Learn From Baseball’s Sabermetrics Movement

revenue cdp

March 9, 2021 | Brady Walker

Simon Data Welcomes Anita Absey as Chief Revenue Officer

bronto esp alternative

March 5, 2021 | Whitney Hudson

When Your ESP Goes Extinct: How to Navigate Life After Bronto

gym covid response

March 3, 2021 | Jenna Klebanoff

Active Recovery: How Equinox Transitioned to Being Always Ready

triggered messaging

February 16, 2021 | Joshua Neckes

The Eight Reasons Your Triggered Messaging Doesn’t Work (in 2021)

customer behavior data

February 7, 2021 | Whitney Hudson

Customer Behavior is Changing. Are You Paying Attention?

unified view marketing cdp

February 5, 2021 | Brady Walker

Get a Unified View of Your Marketing

data privacy technology enterprise

January 27, 2021 | Jason Davis

Data Privacy Legislation Isn’t Going Away, Here’s What That Means

data strategy marketing

January 14, 2021 | Jason Davis

Does Your Data Strategy Cover the Proper Angles?

Facebook kustomer

January 12, 2021 | Joshua Neckes

Why Facebook Really Acquired Kustomer & What the Future Holds

build versus buy digital transformation

January 7, 2021 | Alex Lustick

A Principled Approach to Digital Transformation for the Modern CMO

marketing technology martech

January 7, 2021 | Danielle Henneberger

State of the Marketing Stack: Thriving in a Data-Driven World

Salesforce cdp integration data flows

December 9, 2020 | Joshua Neckes

The Hidden Powers of Your Salesforce Stack

Building the Best-Fit Marketing Technology Stack

November 25, 2020 | Danielle Henneberger

Building the Best-Fit Marketing Technology Stack

Build vs. Buy: Technical Debt and Unique Differentiators

November 17, 2020 | Joshua Neckes

Build vs. Buy: Technical Debt and Unique Differentiators

November 10, 2020 | Team Simon

Optimizing Your Marketing Technology Stack

modular marketing tech stack

November 9, 2020 | Brady Walker

Is Future-Proofing a Myth? Financial Services Executive Roundtable Recap

November 2, 2020 | Team Simon

ASOS generates $77.5MM in incremental revenue with Simon

November 2, 2020 | Brady Walker

The Definitive Guide to Customer Data Platforms

Best Practice Welcome Experience

October 26, 2020 | Brady Walker

Building a Best Practice Welcome Experience

customer data platform email service provider

October 19, 2020 | Brady Walker

First Impressions: The ‘Friend A’ Welcome Experience Strategy

Salesforce cdp

October 16, 2020 | Joshua Neckes

The new Salesforce CDP: Don’t put all your eggs in one stack

customer context cdp measure success

October 14, 2020 | Brady Walker

How Do You Measure the Success of a CDP?

twilio segment

October 12, 2020 | Joshua Neckes

Twilio acquired Segment. Why? And was it a good idea?

customer data platform context

October 6, 2020 | Brady Walker

Fighting Gravity: How to Escape the Marketing Black Hole

September 30, 2020 | Brady Walker

Is Your Marketing Technology Your Biggest Marketing Obstacle?

silos data digital transformation

September 25, 2020 | Rich Demato

Silos Run Deep: Sept 2020 Executive Roundtable Recap

traveling beyond covid simon smart hub cdp

September 23, 2020 | Brady Walker

Traveling beyond 2020 to reimagine the customer experience

digital transformation financial services

September 23, 2020 | Brady Walker

Fireside chat with Betterment VP of Growth

customer context marketing black holes

September 22, 2020 | Brady Walker

What is Customer Context & Why is it Important to Keep it Complete?

Customer experience through customer architecture

September 16, 2020 | Jason Davis

Turn Your Tech Stack into an Ecosystem: A Technologist’s Guide, Part 2

company culture digital transformation

September 8, 2020 | Team Simon

Empathy as a workplace superpower

technologists guide to marketing stacks ecosystems

September 8, 2020 | Jason Davis

Turn Your Tech Stack into an Ecosystem: A Technologist’s Guide, Part 1

digital transformation financial services

August 21, 2020 | Brady Walker

Financial Services CxO Roundtable Recap

digital transformation financial services

August 13, 2020 | Brady Walker

Webinar Recap, “Digital Transformation: The Marketing and Experience Imperative”

enterprise lifecycle marketing cdp

August 13, 2020 | Brady Walker

Bringing the Lifecycle Marketing Sandwich to Work

August 10, 2020 | Team Simon

How TeePublic increased incremental revenue by 166% with Simon

enterprise lifecycle marketing cdp

August 5, 2020 | Brady Walker

Meet the Lifecycle Marketing Sandwich

Customer experience through digital transformation

July 31, 2020 | Brady Walker

July 2020 CxO Roundtable Recap

seamless customer architecture

July 27, 2020 | Ariel Zahler

Seamless customer architecture

July 21, 2020 | Team Simon

Closing context gaps

June 5, 2020 | Jason Davis

Black Lives Matter

June 1, 2020 | Team Simon

Infrastructure 2.0 Roundtable Recap

Infrastructure 2.0 header image

May 27, 2020 | Team Simon

Webinar: Infrastructure 2.0

May 14, 2020 | Team Simon

CxO roundtable recap

May 1, 2020 | Doina Harris

Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020

April 27, 2020 | Team Simon

Webinar: Crisis as Catalyst

April 6, 2020 | Team Simon

Adjusting to the COVID-19 pandemic: A webinar recap

March 24, 2020 | Team Simon

Managing through Disruption

March 23, 2020 | Team Simon

Adapting to the COVID-19 Pandemic

January 7, 2020 | Joshua Neckes

Simon Says – Episode One with Freshly’s Ed Walloga

January 3, 2020 | Team Simon

Five questions to ask every CDP vendor

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