Resources - Simon Data

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Podcast

Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten

By Ryan Helms

Blog

From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams

By Jason Davis

Podcast

Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital

By Ryan Helms

Blog

Is Snowflake Killing the CDP?

By Team Simon

Podcast

The Methods and Math Behind Understanding Marketing Channel Performance With Michael Kaminsky, CEO of Recast

By Ryan Helms

Blog

Hack your paid media performance with first-party data: Tips and tricks for maximizing ROAS

By Team Simon

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