How Snowflake Is changing the face of marketing

The marketing industry is constantly changing with new data and new technologies coming out every single day.

So it only makes sense that leading companies like Snowflake are keeping up with the trends, or, even better, starting new trends.

And here at Simon Data, we love that. A company as innovative as Snowflake deserves its own spotlight. And that is exactly what we’re doing in today’s Data Unlocked episode.

In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake.

Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform.

And today, he’s a Senior Director of Product Marketing at Snowflake.

For those who don’t know it, Snowflake is one of our premier partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale and performance.

In this episode, Tim and Jason discuss how Snowflake fits into the marketing space, how governance works for them, the Modern Data Stack Report, how they’re evolving, and more.

Ready to learn?

Let’s dive in.