How Self-Serve Segmentation Led to a 300x Boost in Engagement
Is bad segmenting secretly sabotaging your marketing program?
The involvement required when data responsibilities are handed to marketing is, by necessity, as educational as it is functional. Essentially, you’re handing over a study guide on your customers’ demographics and behaviors to the people in charge of communicating to those very same customers. In this white paper, we will outline:
- The value of marketing-owned segmentation and personalization
- The requirements of such a system to be successful, and
- The incredible results one of our clients has gotten with their smart, aggressive segmentation
Fill out the form to download this resource now. After all, don't you think personalization tools ought to be personalized to marketers?