Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020

Brands turning fallout into fertile ground through accelerated digital transformation

We’re proud to announce that Simon was named a Cool Vendor in Multichannel marketing by Gartner in their 2020 Cool Vendors report. Each year, Gartner selects a few vendors that are innovative and impactful.

For so many enterprise brands, customer engagement remains fragmented: data is captured but not usable; channel-specific marketing tools have no visibility into the broader messaging ecosystem; and marketers too often find themselves reliant on the support of engineering teams to accomplish their goals. Our technology solves these problems at enterprise-scale.

Being named a Gartner Cool Vendor is very exciting for us. We have put a lot of work into building a platform that breaks down the barriers between data and marketing in a way that has resonated with those that have a broad, experienced view of the market: our incredible customers, and now Gartner.

What makes Simon different:

  • Great multichannel marketing can only happen when you know your customer. We believe that our innovative, no-code approach to an integrated identity model allows for more trustworthy, and ultimately more successful multi-channel orchestration.
  • Now more than ever, we feel that martech should reduce waste without sacrificing results. Simon has been consolidating martech tools, improving multichannel performance, and reducing operational expenses for our enterprise clients for many years and only continues to improve.
  • Gartner categorizes Simon as a “Smart Hub,” and we believe that centralized coordination is the only way to enable our customers to consistently serve cohesive, responsive, and personal experiences for their customers on any channel.

Want to learn more about Simon? Schedule a demo with our team today!

Gartner, Cool Vendors in Multichannel Marketing, Noah Elkin, Benjamin Bloom, Joseph Enever, 17 April 2020

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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