Optimizing Your Marketing Technology Stack

The second installment in a series on how to maximize the value of your marketing budget, we created this step-by-step guide to help marketing leaders think holistically about their technology stacks, demystify the complex web of marketing technologies, and get more value out of their technology investments.

This report contains a series of guidelines, tools, and links to other Simon Data resources that can help guide understanding and decision-making in today’s enormous martech landscape, including:

• Stack evaluation guidelines to increase utilization and decrease technology expenses
• How to identify the missing connectors that prevent you from getting full value out of your investments
• How to evaluate new technology you’re considering to ensure it fits seamlessly into your stack