How to Use First-Party Data to Create Deeper Personalization
As the security and data protection landscape changes, marketers are being forced to rely heavily on clean rooms and their own first-party data. The good news is that first-party data, when utilized properly, can lay the foundation for better personalization and customer experience while keeping customers’ data safe.
In this 30–minute webinar, Simon CEO and Cofounder Jason Davis will provide an understanding of:
The different types of data available to marketers
How to leverage these types for the best customer experience
The benefits of building a first-party data strategy via companies that are doing this well
Three steps you can take to design a future-proof first-party data strategy
About the Speaker:
As a data scientist turned entrepreneur, Jason Davis offers a unique perspective on how to leveraging different types of data. Dr. Davis holds a Ph.D. in machine learning and spent time developing search algorithms at Google.