Build Better Social Media Segmentation Via Engagement Data
How TeePublic increased incremental revenue by 166% with Simon
TeePublic is one of the world’s largest marketplace for independent creators to sell their work printed to order on the highest-quality merchandise. TeePublic had not only a huge wealth of data but an immensely diverse customer base who came to the site for the artists producing work through TeePublic.
However, TeePublic struggled with lookalike campaigns, remarketing, and re-engagement because their data was not consolidated and was impossible to create useful social media segmentation within meaningful parameters.
Social Media Segmentation
With Simon Data’s platform, TeePublic was able to:
- Build and size seed audiences with common design interests to enhance Facebook lookalike modeling
- Maximize re-engagement incrementally by allocating more budget to those less active in email or unsubscribed
- Provide an independent testing framework to confirm the incrementally of remarketing and re-engagement spend
Not ready to download our case study? Check out this webinar featuring our customer, Travel & Leisure Co. on how they use the power of 1:1 personalization.