How to think about your bad customers

Good customers can help your data strategy tremendously, and bad customers can completely tank it.

This is because most bad customers are not going to be buying from your business enough for you to get accurate data from them. And this is especially true when it comes to customer lifetime value.

So, how can you make sure you weed out bad customers before they can affect your data strategy?

This is one of the many questions we ask this week’s guest on the podcast.

In this episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io.

Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation.

However, in 2020, he left all of that behind to found his own company, Regal.io.

Regal.io is an AI-enabled outbound conversation platform. The company’s work is all about helping their clients build the highest-answering, best-converting outbound funnel in order to hit their growth goals.

They have worked with some of the biggest names on the market, such as Supergroup, HomeAdvisor, HelloTech, Assure Health, and more.

In this episode, Alex and Jason discuss how to deal and engage with bad customers, the evolution of customer support, his favorite acquisition strategies, and more.

Are you ready?

Let’s dive in!