Online marketplaces have a wealth of customer information. When properly activated, that data can unlock customer insights that drive tremendous business growth.
Vivino, the world’s largest online wine marketplace, struggled to activate their customer data, relying on a “one-size-fits-all” approach to email marketing.
With Simon Data’s category-shifting marketing automation platform, Vivino was able to:
- Streamline workflows across their marketing, engineering, and analytics teams
- Activate their customer data to create automated and personalized customer journeys
- Improve email engagement and grow customer retention
“Simon helps us simplify the data stemming from over 30 million users into actionable segments and automations. I love how they handle our data, allow us to easily work with top tier marketing tools, and drive revenue for Vivino.”
– Brant Cebulla, Director of CRM
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