Today, we’re excited to share that Simon Data has been recognized as a Leader in Snowflake’s Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.
Snowflake’s report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers.
By analyzing usage patterns from a pool of over 8000 customers, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks.
The ten categories include:
- Analytics & Data Capture
- Identity & Activation
- Identity & Onboarders
- Customer Data Activation
- Advertising Platforms
- Measurement & Activation
- Integration & Modeling
- Business Intelligence
- AI & Machine Learning
- Privacy Enhancing Technologies
Simon Data was recognized in Snowflake’s report as a Leader in the Customer Data Activation category.
The research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI.
“Empowering modern marketers to harness the true potential of their data is a game-changer, and the Snowflake Data Cloud has been instrumental in driving this transformation,” said Denise Persson, Chief Marketing Officer at Snowflake. “By harnessing the power of Simon’s Connected Customer Data Platform and tapping directly into Snowflake, enterprises are crafting tailored experiences that truly resonate with their customers. Simon Data’s leader status in the Customer Data Activation category of Snowflake’s Modern Marketing Data Stack Report is a testament to their commitment to delivering differentiated experiences to our joint-customers. Together, we’re shaping the future of marketing.”
“We’re honored by Simon Data’s recognition as a leader in Snowflake’s 2023 Modern Marketing Data Stack report,” said Jason Davis, Simon Data’s CEO and Co-Founder. “Enabling marketers, regardless of technical acumen, to tap into the wealth of data within Snowflake’s Data Cloud is our core focus. The synergy between Simon Data and Snowflake has unlocked remarkable possibilities for our clients – marketing and data leaders at B2C brands like Tripadvisor, 1-800-Flowers, JetBlue, WeWork, Resy, and Vimeo are revolutionizing personalized marketing at scale. Simon’s Connected Customer Data platform integrates seamlessly with Snowflake, bridging the gap between transforming data into impactful, personalized marketing.”
If you’re interested in learning more, click here to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue.