Preparing Simon Data’s customers for a successful holiday season

Platform product manager Lyndsey Rathburn shares how Simon Data is setting customers up for success

As the platform product manager here at Simon Data, I understand how significant the holiday season is for our clients and the critical role Simon plays in providing a seamless customer experience. With the peak holiday season just around the corner, we’re excited to help our clients prepare for this holiday season. Here’s how.

Analyzing campaigns to understand the holiday rush

The holiday season is undeniably the most lucrative time for many businesses. Our clients will see 25 to 50 percent of their annual sales occur during this time, with projected revenues of around $11.3B on Cyber Monday and $9.2B on Black Friday.

It’s a time when customer interactions and transactions peak, making it essential for businesses to be well-prepared. From hyper-personalized marketing campaigns to efficient data management, Simon is at the heart of making it all happen seamlessly.

Our account managers are busy analyzing how and what campaigns customers are using to better understand send volumes, campaign plans, and execution deliverables to make sure everything runs as smoothly as possible.

Providing scalability and performance

In preparing Simon for the holiday season, one of our top priorities is providing the scalability and optimal performance of our customer data platform. During major marketing holidays, our incoming event traffic will double in volume, and we need to be prepared to handle the increased load efficiently.

Last year, we saw an increase of 380.2M events for Black Friday and Cyber Monday traffic on top of our usual WoW traffic. Using this data, we ‌proactively rebalanced our client infrastructure this year to ensure our system usage was saturated with room to grow throughout the season.

Delivering real-time data processing and enhanced personalization

The holiday season demands real-time data to power a personalized experience. Customer behavior can change rapidly during this period, and businesses need up-to-the-minute insights to make informed decisions.

Simon’s connected customer data platform guarantees that segments are refreshed as quickly as they change in your data warehouse, enabling our clients to respond quickly to changing customer preferences and market dynamics.

We’ve also enhanced our AI capabilities to provide businesses with actionable insights that enable them to create highly targeted and personalized marketing campaigns. Our brand-new GenAI product is a perfect example of how we’re incorporating real-time data to power enhanced personalization.

With GenAI, our customers can write a prompt in plain text and insert the recommended Jinja into their templates. The result is a custom, personalized message to our customers’ clients. From product recommendations to personalized offers, Simon ensures each customer feels valued and engaged.

Monitoring data security and compliance

Here at Simon, we’ve always had data security and compliance at the forefront of our platform, both in peak seasons and slower times. Our platform was built to allow our customers to take action on all of their customer data without the overhead.

Our approach to security follows the same principles. We recognize the importance of the first-party data our customers share with us and have built our security program around protecting the data you entrust us with.

Simon Data is SOC 2 certified, and we continuously monitor all associated controls to ensure we remain compliant at all times. We are also compliant with GDPR and CCPA privacy standards. Our security and compliance materials can be requested from our Trust Center.

Ensuring integration and customer support

We know that Simon can be just one piece of the puzzle. To truly empower our customers during the holiday season, it’s essential that our platform seamlessly integrates with other tools and systems.

We’ve worked closely with our partners, most notably Attentive and Dynamic Yield, to provide smooth integration and comprehensive support to address any issues that may arise. We’ve established shared slack channels, multiple lines of communication, alignment at the front lines all the way up to executive leadership, and a shared, deep commitment to our shared clients, which occurs 24/7/365 with a strong emphasis during this peak season.

Simon Data is ready to take on the holiday season

Simon is fully prepared to make this holiday season a resounding success for our customers. We’ve focused on scalability, personalization, security, and integration so that our platform meets the demands of this peak period and more.

I’m proud of the strides we’ve made to empower our clients and provide them with the tools they need to thrive during the holiday rush. With Simon by their side, our customers can look forward to thriving during the busiest time of the year!

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