Five questions to ask every CDP vendor
In 2020, two things are clear: (1) Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, and (2) the CDP space is increasingly crowded with a wide variety of vendors – from point solutions to marketing clouds – all claiming to offer the capabilities of a CDP. In fact, the CDP Institute counts more than 78 different businesses claiming to be CDPs. So how do you separate true CDPs from the pretenders?
Five key capabilities questions to ask every would-be CDP.
What to expect from the tech stack integration process.
How to find out if “all your data sources” really means ALL of your data sources.
How a true CDP can power continuous improvement through experimentation.