We’re excited to announce our $30 million Series C funding round! This round was led by Polaris Partners with continued participation from .406 Ventures and F-Prime Capital. It’s an exciting time here at Simon and we’re thrilled to have the opportunity to expand on our mission of unlocking the power of data to deliver the next generation of customer experiences.
The modern customer expects personalized customer experiences across the channels they’re on every day. At Simon, we understand that. Data is the key to unlocking the insights and ideas that can drive outstanding customer experiences. However, most CDPs either integrate crudely into enterprise data environments or poorly into existing marketing technologies, making it difficult to truly unify and act on customer data.
We believe there are three things that make a true enterprise CDP:
- It integrates seamlessly into all of your customer data
- It uses that data to orchestrate campaigns across channels
- It leverages machine learning in a way that is cohesive with data and orchestration
Simon is the only enterprise CDP that truly does all three, and we’ve dedicated the past 5 years to building a platform and partnership-oriented company that truly serves the needs of our clients.
There’s a lot to be excited for here at Simon. Our company is growing incredibly quickly and we’re looking forward to further scaling our team across almost every dimension — check out our careers page for more information on some of the roles we’re looking for. We’ve been lucky enough to power customer experiences for some of the world’s best brands; this next phase is all about continuing to scale our business while staying true to the values and vision that got us here.
We’ll also be focusing specifically on expanding our data science offering by growing our team of experts. We spent the last four years building a unique data and orchestration foundation that can fully-integrate AI to power comprehensive experiences anywhere. The next step is extending that data science offering further, delivering an incredible platform for predictive personalization.
This could not have happened without our amazing customers, partners, investors, and the Simon Team. Thank you for your continued support — and don’t hesitate to reach out to us if you have any questions, or if you’d like to learn more about our vision, product, or partnership approach.
Consumers spent 1 out of every 10 retail dollars on e-commerce in 2019. Is your brand prepared to build real one-to-one relationships with your e-commerce customers? Download Simon’s Personalization Starter Pack for E-Commerce Marketers to find out.
Understanding the shifting market dynamics that underpin the decision to choose either a best-in-class or all-in-one cloud solution for marketers.
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