Simon Data

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“Prior to Simon, our reactivations required custom data requests and then careful spreadsheet munging to incorporate all necessary criteria and exclusions lists. Given this operational burden, it was impossible to think about optimizing the process.”

Frances Comey

Head of Retention at BARK

“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”

Adrian Evans

Director of Retention & Lifecycle at The Farmer’s Dog

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."

Kristen Elmer

Sr. Director of eCommerce Sales

“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”

Ash Fisher

Head of Technology at ASOS