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“Prior to Simon, our reactivations required custom data requests and then careful spreadsheet munging to incorporate all necessary criteria and exclusions lists. Given this operational burden, it was impossible to think about optimizing the process.”



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“Simon Data has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”
"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

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Steven Mastrocola
Senior Director, Audience Marketing
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“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”



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Ash Fisher
Head of Technology at ASOS
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