“We have been astonished by the carrier use case results. So, what lanes they’ve hauled before, what interactions have they had, where have they shown interest—we have put all of that data together and are sending out emails that are very timely, with recommendations.”

“With Simon and Snowflake, we can take a truly integrated approach. Audience creation, personalization, and journey creation are now handled by one team and in one tool rather than across many.”