Mastering Personalized Marketing Case Study | Tripadvisor + Simon Data
Before Simon + Snowflake, Tripadvisor’s marketing was hindered by slow campaign deployment for a few reasons. A few examples are poor customer data management, a bulky ML approach, and inefficient cross-team collaboration. Changing privacy regulations, evolving consumer needs, and increased competition has forced rapid transformation.
With Snowflake and Simon’s cross-channel integration, Tripadvisor’s marketing team:
- Personalize user experiences via the 360 customer view
- Automate campaigns based on historical and real-time behavior
- Segment audiences using ML and rich member data to personalize messaging
- Deliver integrated multichannel marketing campaigns
Download this personalized marketing case study to learn how Tripadvisor was able to utilize Simon Data to speed up campaign deployment by 80%, free up its data team, and achieve personalization and advanced segmentation at scale.