Mastering Personalized Marketing Case Study | Tripadvisor + Simon Data
Tripadvisor Builds Campaigns 80% Quicker with Simon Data
Before Simon + Snowflake, Tripadvisor’s marketing was hindered by slow campaign deployment for a few reasons. A few examples are poor customer data management, a bulky ML approach, and inefficient cross-team collaboration. Changing privacy regulations, evolving consumer needs, and increased competition has forced rapid transformation. Simon Data enabled Tripadvisor to master personalized marketing by unlocking the power of its data.
With Snowflake and Simon’s cross-channel integration, Tripadvisor’s marketing team:
- Personalized marketing led to better user experiences
- Automate campaigns based on historical and real-time behavior
- Segment audiences using ML and rich member data to personalize messaging
- Deliver integrated multichannel marketing campaigns
Download this personalized marketing case study to learn how Tripadvisor was able to utilize Simon Data to speed up campaign deployment by 80%, free up its data team, and achieve personalization and advanced segmentation at scale.
Not ready to download the case study? Check out our webinar on tailored messaging featuring Vivino.