CDP Success KIT

Start your CDP journey with confidence

Access top CDP resources to succeed—from building a strong business case and choosing the right solution to maximizing value at every stage.

Trusted by current and future Fortune 500 brands

What's included

Expert resources to succeed with a CDP

Making the case for a CDP

Discover key use cases for your business, learn how to persuade leadership of the value, and explore the tangible results a CDP can deliver.

Choosing the right CDP

Explore various CDPs and alternatives, and get a step-by-step guide to the evaluation process—including an RFP template to simplify your selection.

Maximizing your CDP

Learn how to fully leverage your CDP through capabilities like identity resolution, predictive analytics, AI-powered workflows, and more.

WHY SIMON DATA

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."

Kristen Elmer

Sr. Director of eCommerce Sales

“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”

Ash Fisher

Head of Technology at ASOS

See why top marketers trust this kit to buy and succeed with a CDP

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