CDP Success KIT
Start your CDP journey with confidence
Access top CDP resources to succeed—from building a strong business case and choosing the right solution to maximizing value at every stage.

Trusted by current and future Fortune 500 brands




What's included
Expert resources to succeed with a CDP
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Making the case for a CDP
Discover key use cases for your business, learn how to persuade leadership of the value, and explore the tangible results a CDP can deliver.
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Choosing the right CDP
Explore various CDPs and alternatives, and get a step-by-step guide to the evaluation process—including an RFP template to simplify your selection.
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Maximizing your CDP
Learn how to fully leverage your CDP through capabilities like identity resolution, predictive analytics, AI-powered workflows, and more.
WHY SIMON DATA
See why top marketers trust this kit to buy and succeed with a CDP
Get the CDP kit