ANTI-CDP BUYER'S GUIDE
Failproof your CDP investment
Find out why CDPs are failing marketers—and how to rethink your CDP and customer marketing strategy in 2025 to ensure your investments pay off big.

Trusted by current and future Fortune 500 brands







What's included
A smarter way to buy and failproof your CDP
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Why CDPs have failed
Uncover the hard truth behind CDPs, why they often fail to deliver lasting value, and how you can avoid costly mistakes when buying a CDP.
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The "Anti-CDP" approach
Learn how to build the right foundation for 1:1 customer marketing—beyond just a CDP—by aligning strategy, people, and tech to maximize your investments.
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Finding the right partners
Learn how to choose the right partners who will align with your unique business goals and deliver clear ROI—not just implement technology and walk away.
WHY SIMON DATA
See why top marketers use this guide to ensure their CDP investment pays off
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