ANTI-CDP BUYER'S GUIDE

Failproof your CDP investment

Find out why CDPs are failing marketers—and how to rethink your CDP and customer marketing strategy in 2025 to ensure your investments pay off big.

Trusted by current and future Fortune 500 brands

What's included

A smarter way to buy and failproof your CDP

Why CDPs have failed

Uncover the hard truth behind CDPs, why they often fail to deliver lasting value, and how you can avoid costly mistakes when buying a CDP.

The "Anti-CDP" approach

Learn how to build the right foundation for 1:1 customer marketing—beyond just a CDP—by aligning strategy, people, and tech to maximize your investments.

Finding the right partners

Learn how to choose the right partners who will align with your unique business goals and deliver clear ROI—not just implement technology and walk away.

WHY SIMON DATA

"It's less humans arbitrarily picking data points, and allowing machines to tell us what's the best recommendation. It takes some of the decision making out of the equation, allowing us to focus on when and how to communicate to the customer."

Steven Mastrocola

Senior Director, Audience Marketing

"With Simon and our partners in place, BARK can launch a new product, develop a target audience for that product using our customer data and CDP, then watch how sales perform and iterate as necessary."

Kristen Elmer

Sr. Director of eCommerce Sales

“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs.”

Ash Fisher

Head of Technology at ASOS

See why top marketers use this guide to ensure their CDP investment pays off

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