Modern Marketing

Building a modern marketing organization

The idea of a “modern marketer” is always a moving target. New channels and new technologies fuel an ever-changing set of customer expectations.

Introducing Transform by Simon Data

Introducing Transform by Simon Data a series of custom workshops, deep-dive retreats, and access to a curated community of cutting-edge executives that will enable business leaders to reconceive every facet of their organization’s marketing efforts.

Experimentation for Predictive Optimization

Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add “a personal touch.” Emily Post authored most of her famous columns at the turn of the last century,...