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Customer Data Platform
How to Build a First Party Data Strategy
By Jason Davis
Is Snowflake Killing the CDP?
By Team Simon
The Conundrum Between Packaged & Composable CDPs
By Jason Davis
The Complete CDP Buyer’s Guide
By Team Simon
CRM vs. CDP: Understanding the Differences for Your Marketing Goals
By Team Simon
CDP vs. ESP: Which Will Benefit Your Business More?
By Ben Barnard
Why marketers need cloud data warehouses (CDWs)
By Team Simon
Market Segmentation Analysis: Definition and Examples
By Team Simon
Understanding Customer Data: Types, and How to Collect and Segment
By Team Simon
What is a Customer Data Platform (CDP) & Why It Matters for Marketing
By Team Simon
The State of Holiday Shopping in 2022
By Team Simon
Customer Analytics: What It Is & How to Track Metrics
By Team Simon
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