Customer Data Platform

Five questions to ask every CDP vendor

Five questions to ask every CDP vendor

The CDP space is crowded, but many vendors can’t deliver on the promise of a true CDP. Be sure to ask these five key questions to every CDP vendor to make sure you’re getting everything you need.

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Thinking About Building or Buying a CDP?

Thinking About Building or Buying a CDP?

For Most Enterprises, It Probably Makes Sense To Do A Bit Of Both  The tech requirements underpinning 1:1 customer engagement are myriad and diverse; CDPs represent a faster path to this promised land, but within the scope of “CDP” some...

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Understanding the Customer Data Platform

Understanding the Customer Data Platform

2018 was a hot year for the Customer Data Platform (“CDP”) category. A number of marketing technology businesses have taken advantage of this new buzzword and either branded themselves as CDPs or associated themselves with “CDP-like” capabilities.

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