More targeted and personalized email campaigns
Higher revenue through better deliverability
More effective reporting & testing driving better messaging decisions
“We no longer have to rely on the data and analytics team to pull customer segments from Looker and upload them to our ESP (Bronto). Simon has also allowed us to more seamlessly integrate email engagement data into our segmentation and targeting, as it is something that we were unable to do prior.
We are also leveraging Simon to do custom email recommendations – prior to this, our emails have been a bit more simplistic – but now, with all of our data in one place, we can really use dynamic templating to target customers!”