Building the First and Zero Party Data Future
How to Thrive in a Privacy Centric World
If you’re struggling to find a way forward in this privacy-centric world, turn to your first party and zero party data to lead the way. CDP Institute teams up with Simon Data to take a closer look at how to thrive in this privacy-centric world.
In this white paper learn:
- How to collect first party and zero party data
- Why this type of data is great for meeting customer expectations
- Best practices and use cases for both types of data
- What customer data looks like in the future