Building the First and Zero Party Data Future

How to Thrive in a Privacy Centric World

If you’re struggling to find a way forward in this privacy-centric world, turn to your first party and zero party data to lead the way. CDP Institute teams up with Simon Data to take a closer look at how to thrive in this privacy-centric world. 

In this white paper learn:

  • How to collect first party and zero party data 
  • Why this type of data is great for meeting customer expectations
  • Best practices and use cases for both types of data
  • What customer data looks like in the future

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