Understanding the ROI of a CDP with Forrester

When you’re considering investing in new marketing technology like a customer data platform, ROI is an important consideration. That’s why we commissioned Forrester to conduct a Total Economic Impact (TEI) study to better understand the real, bottom-line ROI our customers have seen since implementing Simon as their CDP.

Watch Julia Fadzeyeva, Senior Consultant at Forrester, and Doina Harris, Chief Product Officer at Simon Data discuss the findings of the report and what it could mean for your business. At the end of the webinar, you’ll have a deeper understanding of the financial impact of a CDP, and how Simon can help you:

• Boost marketing channel engagement
• Increase return on ad spend, and
• Significantly improve your team’s productivity and workflow