Solve Your Marketing Challenges With CDPs w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners
Many of the leading brands you’re likely familiar with use a CDP (also known as Customer Data Platform) to grow their businesses.
CDPs can help you understand your customers on a deeper level. This, in turn, helps you create a better marketing strategy.
However, not all CDPs are created equal, and finding the right one for you can be a complicated task.
This is exactly what we discuss today!
In this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners.
Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure.
For the last four years, he’s been using his expertise to help Transparent Partners grow.
Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the complex digital landscape.
Their work is all about helping brands become familiar with the latest media and marketing technologies and implement these technologies for better returns.
In this episode, Darren and Jason discuss the main complexities in martech and how to choose the right CDP for your business. They also talk about the marketing challenges CDPs can solve, and more.
Ready to learn?
Let’s dive in.