Simon Data Claims Top Leader Ranking from G2’s Momentum Grid for CDPs for Fifth Consecutive Quarter
Simon earns Leader rank in Overall Grid Report for fifth successive quarter, and secures new recognition in Mid-Market Grid for Email Marketing
Today, we’re proud to announce our continued recognition within the top “Leader” ranking in the G2 Spring 2022 Report for Customer Data Platforms (CDP). A trusted industry source, G2’s quarterly CDP Grid® ranks products based on customer satisfaction and market presence and places companies into four categories on the Grid, with the Leader quadrant as the top position.
In addition to earning a coveted spot in the Leader category for the Overall Grid Report for CDP, we scored a Leader ranking on the Momentum Grid Report for CDP for the fifth consecutive quarter, and continue to progress to higher positions in the Mid-Market Results Index for CDPs and Mid-Market Usability Index for CDP categories. Simon Data earned distinction in a new category this quarter: Mid-Market Grid® Report for Email Marketing. Overall, we secured recognition across 17 categories spanning small, mid-market and overall CDPs.
“Once again, we’re gratified to see that our customers recognize the value we provide in driving results quickly through easy access to data,” said Jason Davis, CEO and co-founder of Simon Data. “With our recently announced partnerships with Snowflake and Attentive, we’re continuing to expand on our promise to fully unlock our customers’ investments in data to build highly personalized campaigns across channels for faster ROI.”
Scores across all categories are calculated by G2’s proprietary algorithm that factors in real-user satisfaction ratings for a number of review questions related to its respective category, and customer testimonials that are published on each organization’s profile.
Reviews provided by Simon Data customers applauded the organization’s ease of use, and praised their ability to unify customer data and build cross-channel messaging. Simon also earned high marks for enabling organizations to easily build audience segmentation, create datasets for usage across end-channels, and provide customer support.