Orchestrating Right Time Right Message Marketing Campaigns | BarkBox + Simon Data
The subscription business model thrives on renewals and reactivations. BARK, a high-growth e-commerce company and subscription service, is no different. Therefore, they needed a partner who could help them leverage their customer data from various sources to orchestrate right time right message marketing campaigns to recently unsubscribed customers.
With Simon Data, Bark was able to:
- Automate data pulls and segmentation
- Rapidly experiment and iterate on targeted cohorts
- Optimize targeting, timing, and messaging
Download this case study to see how Bark leveraged Simon Data’s customer data platform to help orchestrate their marketing campaigns by targeting recently canceled subscribers with the right message at the right time. Thus leading to a 97% lift in year over year revenue.