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How Brands Can Plan for the 2022 Recession w/ Grayson Lafrenz, CEO, Power Digital

The way businesses operate now is very different from what it was several months ago. With the 2022 recession in play, there’s a lot of fear of what’s coming. Times like this cause CEOs conservatively approach business to stay afloat.

Is pulling back on budgets a priority? How will these changes impact business strategies for 2022? Do brands have to pause and stockpile as much cash as possible and see how things settle? Or is this the opportunity for brands to differentiate themselves from the market?

This is exactly what we talk about in the latest episode of Data Unlocked.

In this week’s episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital.

Power Digital is a tech-enabled service business that focuses on elevating its clients’ brands through innovative digital marketing solutions, custom strategies, and channel expertise.

The company empowers businesses to maximize their potential by using both their team’s expertise and SPRNova, Power Digital’s proprietary growth engine.

Through the years, they’ve worked with some of the biggest brands in the world, such as Beyond Meat, Dropbox, Spanx, Uniqlo, and more.

In this episode, Grayson discusses the 2022 recession, how brands can stay afloat in a bear market, Facebook, and more.

Ready to learn?

Let’s dive in.


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