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Guides
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CDP Buyer’s Guide Chapter 6 – What outcomes should a CDP enable?
CDP Buyer’s Guide Chapter 5 – How do CDPs differ from other marketing tools?
CDP Buyer’s Guide Chapter 4 – What should a CDP do?
CDP Buyer’s Guide Chapter 3 – Why is it necessary to understand customer data?
CDP Buyer’s Guide Chapter 2 – What is a customer data platform?
CDP Buyer’s Guide Chapter 1 – A note to buyers
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