Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact
In this week’s episode of Data Unlocked, Jason interviews Christopher Harrison, the CEO of FullContact.
Christopher is an analytics and marketing expert with thirty years of experience in marketing technology.
He has worked with hundreds of brands and worn several hats, from engineer to data architect, before landing his current CEO role.
He is currently at the head of FullContact, a company that specializes in identity resolution for marketing and advertising.
Earlier today, Simon Data introduced Identity+ which is powered by a combination of Simon Data’s exceptional core identity capabilities and enhanced by best-in-class partners like FullContact in the rapidly changing identity space.
By opening Simon’s ecosystem to identity providers like FullContact, unifying the view of a customer becomes simpler than ever before. For more information Simon Data’s Identity+ announcement, click here.
An Inc. 5000 company, FullContact is a leader in the identity resolution and insights industry and has worked alongside others such as Epsilon, Hero Digital, Placekey, and more.
Today, Christopher is here to discuss the role and future of identity in marketing, how identity resolution can help companies understand their customers better, their partnership with us, and more!
He and Jason also talk about what identity resolution is exactly and how it works. They also discuss how it can add value to brands and companies by helping them understand their customers better.
As Christopher says in this episode:
“Without the ability to progressively understand your customer, you will fail to deepen your relationship with them.”
Ready to learn more?
Click play on the episode above!
And don’t forget to listen to the Snowflake episode with Bill Stratton Jason and Christopher talk about here!