Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken

In today’s market, crypto is more present than ever.

The pandemic has made it easier for people to buy, sell, and trade digital currencies such as Bitcoin and Litecoin.

The last few years has also seen the rise of NFTs all around the world, which has completely changed the game.

Suffice to say, cryptocurrencies are democratizing the financial world. 

However, that doesn’t mean that the crypto market doesn’t face its own set of unique challenges.

To discuss these problems and challenges, we’ve invited an expert on today’s podcast.

In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.

Mayur is an engineer who evolved into a marketer with several pivots through his career. 

He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. 

Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.

Kraken is a digital asset exchange whose mission is to accelerate the adoption of cryptocurrency. They help their customers buy, sell, and trade digital currency in simple and effective ways.

In this episode, Mayur and Jason discuss the challenges with crypto and marketing, his role as a CMO of a fast-growing crypto business, financial education, and more.

Ready to learn?

Let’s dive in.

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