A disjointed marketing infrastructure creates a number of operational obstacles that tie-up marketing resources. With the right technology, operational impediments can be alleviated–allowing marketers to focus on growing the business.
Cratejoy, an online product subscription service, needed to easily understand their customers’ lifecycle journey, but outdated technology relegated their teams to manual workflows.
In this case study, you’ll learn how Cratejoy integrated with Simon’s Customer Data Platform to:
- Unify their data to create a single view of their customer
- Easily parse data to understand their customers’ lifecycle journeys
- Automate marketing workflows that drove meaningful digital experiences and business outcomes
“Working with Simon has been delightful at every step–they’re truly invested in our team’s success and understanding our business goals. Tapping into actionable customer data has been a game changer for our marketing program.”
– Erin Kerr, Email Marketing Manager
Consumers spent 1 out of every 10 retail dollars on e-commerce in 2019. Is your brand prepared to build real one-to-one relationships with your e-commerce customers? Download Simon’s Personalization Starter Pack for E-Commerce Marketers to find out.
Understanding the shifting market dynamics that underpin the decision to choose either a best-in-class or all-in-one cloud solution for marketers.
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