How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners
What are Clean Rooms? How do they work? And why are they much better for your business?
These are a few of the questions we answer in today’s Data Unlocked episode.
With Clean Rooms, you can make your marketing strategy better and more efficient.
Well, that’s a question better left for our guest to answer.
In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.
Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore.
Today, he is using his expertise to help Transparent Partners reach their goals.
Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected customer data, technology automation, and enhanced collaboration.
In this episode, Aaron and Jason discuss Clean Rooms, how they work compared to Google Analytics, how new data privacy laws are affecting the industry, and more.
Ready to learn?
Let’s dive in.