Guides

Optimizing Your Marketing Technology Stack

Optimizing Your Marketing Technology Stack

Optimizing Your Marketing Technology Stack The second installment in a series on how to maximize the value of your marketing budget, we created this step-by-step guide to help marketing leaders think holistically about their technology stacks,...

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CDP Buyer’s Guide Download

CDP Buyer’s Guide Download

The Definitive CDP Buyer’s GuideCDPs are confusing. We’re not the first to try to parse the wacky world of customer data platforms. But we are the first to turn that parsing into a simultaneously useful, comprehensive, and entertaining read. In...

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CDP Buyer’s Guide Chapter 11 – Additional Resources

CDP Buyer’s Guide Chapter 11 – Additional Resources

Smart Hub Rubric A Smart Hub CDP is like an orchestra conductor — an adept musician overseeing a curated group of specialists. As a conductor needs tone, rhythm, musical knowledge, and attention to detail, a Smart Hub has its minimum requirements....

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