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Get a Unified View of Your Marketing

Get a Unified View of Your Marketing

Awareness... Research... Email... Cart abandonment… Facebook... Snapchat... Acquisition... Conversion... TikTok... Twitter... Reactivation... Instagram... LinkedIn... SMS... Physical mail... Pinterest... 1st-to-2nd purchase… Discord......

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Does Your Data Strategy Cover the Proper Angles?

Does Your Data Strategy Cover the Proper Angles?

There are plenty of reasons to completely own one's data strategy that don't include the all-important reason of staying on the right side of the ever-evolving legal landscape. One of those reasons is that it's not always your legal...

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The Hidden Powers of Your Salesforce Stack

The Hidden Powers of Your Salesforce Stack

Founded in 1999, Salesforce is one of the world's largest B2B SaaS providers. Besides offering the gold standard in cloud-based CRM technologies, the Salesforce Marketing Cloud (SFMC) commands significant enterprise market share.  In...

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