Jenna Klebanoff is the Director of CRM & Member Marketing at Equinox, a luxury fitness club headquartered in New York City with locations throughout the US, UK, & Canada. Equinox signed on as a Simon Data client in 2019, seeking...
Almost without exception, CRM marketers should look to make triggered messaging the core of what they do. These messages convert at a higher rate, create better customer experiences, and require less manual management than traditional...
Have customer behaviors and preferences remained static over the past year? They've likely changed in the last week. Confession: The last time I bought real, work-appropriate, non-stretchy pants was in February of 2020. That’s over a...
Awareness... Research... Email... Cart abandonment… Facebook... Snapchat... Acquisition... Conversion... TikTok... Twitter... Reactivation... Instagram... LinkedIn... SMS... Physical mail... Pinterest... 1st-to-2nd purchase… Discord......
2021: Among other things, The Year of Data Privacy According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect. This may not be true — just scan a few 2020 predictions to disabuse your...
There are plenty of reasons to completely own one's data strategy that don't include the all-important reason of staying on the right side of the ever-evolving legal landscape. One of those reasons is that it's not always your legal...
More than any acquisition of 2020, Facebook’s Kustomer purchase left martech experts scratching their heads. Sure, Facebook has made ostensibly odd acquisitions before (e.g., Oculus), but all could be satisfyingly rationalized. In...
Effective corporate marketing can no longer be built on branding and content alone. Accurate messaging and reliable delivery to the right targets at the right time demand the skilled deployment of data, science, and technology. The...
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives. Nowadays, brands turn to complex marketing stacks to navigate the digital dance of listening for data, thinking against a strategy, and...
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