Triggered email marketing is a method of planning and automating email marketing based on customer behavior.
You can isolate and optimize for each micro-conversion, which are designed as intentional responses to distinct abandonment types. Here’s how.
More than almost anything, the ability to test and learn in low-stakes digital experiments to iterate and improve upon any marketing message has captured the imaginations of marketers and entrepreneurs over the last decade. But for...
With such a wealth of data, using digital marketing triggers, control groups, and multivariate tests is the surest way forward.
If data can help underdogs sweep the World Series, it can help marketers gain an advantage, even if they don’t have a massive budget.