Blog Posts

Building the Best-Fit Marketing Technology Stack

Building the Best-Fit Marketing Technology Stack

The only way to future-proof yourself — in life and in business — is by cultivating flexibility and optionality as a core competency. In the modern marketing technology stack, this capability translates to modularity: the ability to...

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Building a Best Practice Welcome Experience

Building a Best Practice Welcome Experience

Or get your dating advice from a customer data platform This is Part 2 of our dissection of an effective welcome series. For Part 1, click here > First Impressions: The ‘Friend A’ Welcome Experience Strategy. Customers begin their...

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How do you measure the success of a CDP?

How do you measure the success of a CDP?

How do you measure the success of a CDP? “How do you measure the success of a CDP?” It’s a question that bears repeating because of how often it’s asked. The primary goal of any CDP should be to unify all of your customer data to build...

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Twilio acquired Segment. Why? And was it a good idea?

Twilio acquired Segment. Why? And was it a good idea?

Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B. The move has significant ramifications for the entire marketing and data technology ecosystem. Major players like Salesforce...

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