Blog Posts

Triggered email marketing is a method of planning and automating email marketing based on customer behavior.

You can isolate and optimize for each micro-conversion, which are designed as intentional responses to distinct abandonment types. Here’s how.

Digital transformation evolves your technology, talent, processes, and culture to deliver a seamless experience inside and out.

More than almost anything, the ability to test and learn in low-stakes digital experiments to iterate and improve upon any marketing message has captured the imaginations of marketers and entrepreneurs over the last decade.  But for...

With such a wealth of data, using digital marketing triggers, control groups, and multivariate tests is the surest way forward.

Lifetime Value is not the all-knowing KPI because no generic metric can describe success like a sharp view on loyalty

First-party data will soon power every successful business; now’s the time for marketing agencies and their clients to discuss CDPs

We built Simon so marketers can own customer data management, making quick use of data without technical assistance for quick ROI on data

If data can help underdogs sweep the World Series, it can help marketers gain an advantage, even if they don’t have a massive budget.