The only way to future-proof yourself — in life and in business — is by cultivating flexibility and optionality as a core competency. In the modern marketing technology stack, this capability translates to modularity: the ability to...
Think as we might, we cannot think of a single facet of business that has gone untouched by shifts in technology. The big question businesses should always be asking themselves is the level of involvement required to evolve on pace with...
Transform by Simon Data held a private, invite-only executive roundtable yesterday led by Katherine Kornas, VP, Growth Product & Marketing at Betterment; Philip Kim, Head of Enterprise Customer Intelligence at Capital One; Doina...
Or get your dating advice from a customer data platform This is Part 2 of our dissection of an effective welcome series. For Part 1, click here > First Impressions: The ‘Friend A’ Welcome Experience Strategy. Customers begin their...
Customers begin their relationship with a brand well before signing up for email. Still, an expansive, well-designed, and well-timed welcome series is critical to deepening that relationship and building brand affinity. The welcome...
Or, how to make sense of all the Salesforce CDP offerings 2020 has obviously been a strange year. And it’s been made no less odd by the release of the Salesforce CDP offering, 360 Audiences. After all, Salesforce Chief Analytics Officer...
How do you measure the success of a CDP? “How do you measure the success of a CDP?” It’s a question that bears repeating because of how often it’s asked. The primary goal of any CDP should be to unify all of your customer data to build...
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B. The move has significant ramifications for the entire marketing and data technology ecosystem. Major players like Salesforce...
Welcome to Part 3 in our 4-part series on customer context gaps and how incomplete or siloed information about your customers can wreak havoc on customer experience and your bottom line. To read our previous installments, check out part...
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